mardi, décembre 19, 2006

Does Size Matter?

I think so, especially when it comes to fish wrap in the shape of a Journal Sentinel.

I noticed this at Starbucks, that the JS was considerably smaller. Not tabloid of course, but it's not the same size as a WSJ. A sign of things to come? A reflection of their dwindling readership, or their shrinking relevance and credibility?

Take a look the next time you're near one. Wonder what it was like to be in a meeting with execs and have to face that decision.

4 Comments:

Blogger Chris said...

so your saying they are cutting corners literally lol ;)

7:24 PM, décembre 19, 2006  
Blogger realdebate said...

Hmmm... Definately MRQ worthy...

7:51 PM, décembre 19, 2006  
Blogger Josh Schröder said...

Funny you mention that, Phel. WSJ is actually going to reduce its size:

http://biz.yahoo.com/ap/061204/wall_street_journal_redesign.html?.v=5

11:17 PM, décembre 20, 2006  
Blogger Lisa said...

Rumor has it is the MJS is going to get even smaller. I have been delivering it for 4 years now and the gutter is shrinking and the quality of paper has gotten considerably thinner. Well at least the papers this December are lighter I don't think my Min-van can handle much more. Arghhh... My days there are numbered anyway.

6:59 PM, décembre 21, 2006  

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