mardi, décembre 18, 2007

UnAmerican, Right in Your Hometown

Here's a headline that'll make you take a second look:

"BVK isn't hyping new Citgo account
Agency subdued about big petroleum client"

Glendale advertising agency BVK has landed what appears to be a fat account for a well-known, national company, but isn't touting it.

Since earlier this year, BVK has been agency of record - coveted status in the ad world - for petroleum giant Citgo.

In this case, that means BVK is Citgo's exclusive advertising and public relations agency in the United States, and by Milwaukee ad-shop standards, that's a very big account.

I'm not sure where to start with what I think about this story. First of all, I think that if you have to "land" an account of this size with this type of baggage, you're clearly compromising something, to save something. They quote the agency president as saying "we just don't do stories about ourselves". Oh really? Because as many people who have been around this town or the ad agency business for any amount of time knows, BVK is no stranger to foot-in-mouth disease. The JS wasn't online back in the day, but their ace creative director was well known for his comment about people in Northern Wisconsin being "cavemen" in defense of crass advertising about a divorce attorney. When they got Tenet Healthcare, that was a big story too. Heck nobody forgot it for a while.

What I'm writing here isn't anything that wasn't already in the news, but come on. The quote should really read "we don't do stories about ourselves when we're compromising something".

So we'll get some cutesy humorous ads about how Citgo is our friend, it's really a local business depending upon where you are locally. Help your fellow man, for goodness sake.

No thanks. I'll continue to be a patron of the Brits. Even if Citgo has more than one finger in the local pie.


Blogger Pete Fanning said...

First off, nice to see you posting again!

Second, if I were this ad agency...I wouldn't be very proud of this acquisition of an account....

I can't remember the last time I stopped in a fact...I think it's been at least 2 years....

6:42 AM, décembre 18, 2007  
Blogger steveegg said...

Welcome back to the land of the posting. I guess that "there at every turn" campaign fell flat.

The only thing that would save Citgo is to get out from under the thumb of Hugo "Castro Jr." Chavez.

11:48 AM, décembre 18, 2007  

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